Join 5738 others and Access a HUGE pre-recorded Vault of...


| Business Tactics |

| Personal Development |

| CPD & Behaviour Mod |

| Training Skills | 

Meet Your Coach! 

Christina Cass

Founder and CEO at Epic Academy


Epic supports HeartLed Dog Trainers and other business owners to develop strong CEO and interpersonal skills, so that they can bring their gifts to the world effectively.

A Behavioural Practitioner, Relationship Coach and Marketing expert by trade means Christina is a woman who knows people, understands what drives behaviour change and can support you to position your business for impact in a way that feels fulfilling and easeful.

A passionate, inspiring, inclusive woman who has embraced her 'too muchness', learned to love the parts of herself she hated the most, and created a thriving business to take a fierce stand for you to remember your own majesty.



Original Value - £3500

Save 96% pay just £120

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Get Immediate Access To 19 Programs

Business #101

Start here for your FastTrack to the CEO skills that will be the game changer to your growth. YOU are the key to your business success. Discover the Art Of Relationally Focused Business learn your business personality type, become a master of people and prime your key business zones.

Learn how to become a great student and recover from people pleasing.


Bonus: Bring your relationship with time into health and get the overwhelm antidote with our dashboarding system.




121 Coaching Deals

Need some 121 support? I've got you.


When you buy the Ultimate Business Resource For Dog Trainers, you qualify for Epic's discounted client coaching packages.


From 30-minute casual chats to dial moving 90-minute deep dives, 4 session coaching packages to Epic Masterminds, we have a business coaching support to suit your business and your budget.

Grab a 'business partner for hire', make the big decisions, create a plan and get inspired and motivated to make this next year the best one yet!



Signature Offer Generator

Design Offers that sell and that you are immediately proud of, using our powerful Program Generator system. Begin by creating 3 essential offers you need to meet your clients wherever they are and discover how other dog trainers are doing this with many examples.


Bonus: Learn the formula to go from 0-100K (inside of 18 months of trading) and discover how to use FB conversations to get your diary full of sales calls.



Really Easy Sales

Learn to LOVE selling (I promise!). Let me teach you the skill of relationally focused sales. Discover how to speak about what you do in a way that demonstrates its real value.

Get over your sales fear. Learn the real secret behind clients who are resistant (and how to handle it). Learn the follow-up email to increase your close rate by 40%.

Bonus: Consultative sales With Peter - Epic's Director Of Sales
Bonus:
Handle your money like a pro.


Audience Power

You can't help people if they don't know you exist! You need to get the right people paying attention to you, to position you as the expert, and to generate critical market data so your products and services sell out. From eBooks to Masterclasses, summits to quizzes, and FB ads to polling your audience, this program gives you the tools to grow your following in a way that feels authentically you.

Bonus: Copywriting Masterclass to make sure you words have the power to convert.

Bonus: SEO, Google Ads & Web traffic Masterclass with Peter.

Memberships #101

Is a membership right for you? Adding a membership to your business can be a great way to maximise profitability, minimise stress and be efficient with your time. Find out if a membership is the right choice for your business, and if it is; design the right model, create a success pathway, plan engaging content and get our launch formula (to test you audience before you take any risks) for ultimate success! Bonus: Video scrip swipe file for ultimate conversion success.

Creating Online Courses

Learn the simple tech to bootstrap your first online course. Discover easy video, audio/podcast and eBook creation, design your curriculum in a way that promotes engagement to keep your client progressing through the program for best results. We also uncover the weak point in online courses and how to make sure your clients don't give up! If you choose teachable as a platform, this course includes tips, tricks and hacks to make your program freely accessible to existing clients, how to set up an opt-in page for a freebie and how to create a paid course.

Email Magic!

Got an email list? Have a freebie that captures your clients? You need this!


No, email is not dead. It's very much alive, in fact, and STILL the highest conversion tool over social media and SEO for coaching-based businesses and is the only way to secure your ownership of your business's most valuable asset - your list.


Bonus: 30 days of email nurturing Swipe file examples.

Webinars That Sell!

If you want to scale beyond 1:1 calls to sell your Offers, you'll need a 'one to many' conversion tool.

Webinars/Masterclasses are the most powerful sales tools for both live events and evergreen assets because they build authority, set context, educate your potential client, deliver value, and generate conversions - making you sales while you sleep.
Bonus: Discover the winning formula for both a Quick Start webinar (if you need a webinar tomorrow) and The Perfect Webinar - your ultimate sales machine.

Social Media Mastery

Create and optimise your Facebook and web presence to attract your ideal client. Dive into our Copywriting masterclass to ensure you can craft words that sell and choose images that interrupt fakebook doom scrolling!


Bonus: Have you ever wondered what you should be posting? Get my 14-day 'lather rise repeat' formula to relieve decision-making fatigue.

Bonus 2: Use my 5-day challenge protocol and a local poster template to ensure your brand stands out.


Sexy Terms & Conditions

Ok, maybe 'sexy' is stretching it slightly, but great T& C's will protect your business from leaking cash, and protect you from annoying client behaviour and extra admin hassle.


If you are a people-pleaser or know you hate conflict, you need to ensure your policies and procedures are in place to handle the 'rub' created by dealing with people, providing a service, and taking payments.


Reactivity: The Missing Peace

Join reactive dog specialist Claire Hickson in this full reactivity Treatment Program. Take Claire's wisdom and learn to tailor it to your own clients using her unique Matrix Method that takes both the owners and dogs needs into consideration (especially when they are wildly mismatched!). Learn how to conduct an assessment, ask key questions, create set-ups, deliver your first lesson, make a plan for treatment and nail the clients priorities (for excellent testimonials). Discover the fundamental coaching skills to improve client observational and mechanical skills.

Bonus: 13 x Q&A coaching calls & a real sales call which skillfully handles the well-known 'price objection'.

The Behaviour Vault

Do you want to deep dive into specialist topics and get the inside scoup on what another trainer's Treatment plans look like for some of the most common behavioural difficulties?


Join me for exploration into learning theory, smart rewards and motivation, fear, anxiety and stress, group dynamics, trainer mechanics and advanced learning theory.


Bonus: Beginner Scentwork Masterclass from a search and rescue and WSDA angle on both passive and active indications.

Separation Distress

Separation Distress is one of the two most common challenges when we share our lives with dogs. It is very restrictive and distressing for our clients and, importantly, for you - extremely responsive to treatment with the right protocol. Learn to assess and diagnose which of the three types of separation distress your clients dog is experiencing, and how to treat it successfully.


This is a full 7-week Treatment Program for Separation Distress for practitioners. It includes a client portal to enroll your clients in Home-study modules, which will increase your professionalism, speed up progress, deepen your clients' abilities and understanding, and save you time and energy in your work.

Bonus: Learn to market and sell this program with relational sales training.

The Behaviour Club

Join Lisa Webb, our in-house Epic Behaviourist, Consultant, and Professional Supervisor. Supervision deepens your professional ability, highlight your personal growth through reflection, and offers practical support around the interventions you choose for difficult or non-responsive cases.


Lisa specialises in the weird and wonderful. No case to complex, no progress impossible. These calls are a mixture of presented complex case studies, technical theory, and consultation on real client cases.


Join Lisa for 15 x 60-minute deep dives into the weird and wonderful world of real behaviour change.

Your Border Collie Masterclass

Border Collies have AWESOME potential, wonderful characters, but are often chronically misunderstood, and when dissatisfied with life, can be very difficult to live with. The impact of bringing a working breed into your home without understanding the downsides of an easily aroused herding breed which is prone to frustration and highly sensitive to their environment - can be disruptive to say the least!


The GREAT news is with a few simple tweaks, to your routine and training your training, you can SKY-ROCKET your relationship with your dog, nourish them on their deepest level, and have a mighty new tool in your training kit. Tune in, and discover why a nation of collie lovers are throwing away their tennis balls... and what they are replacing the game of fetch with!




The Rapid Recall Formula

How to get your dog to come back to you in ANY situation! **Without looking like a wally**. Is your dog; Chasing ducks? Playing with other dogs? Jumping up on people? Sniffing around? Selectively deaf?


Imagine unclipping that lead, KNOWING with absolutely certainty that your dog will return to you when called.


Letting your dog off the lead doesn't need to be a gamble. Praying that they will come back and you won't be left simultaneously worried sick and frustrated - again. In a very short time, you can build a wonderful reliable recall EVEN if your dog is currently totally distracted and ignoring you.

In this course I share with you my well honed Rapid Recall technique, which creates quick, reliable results EVERY TIME when followed correctly.




Trick Training Masterclass

This is the course your dog wants you to take.

*WARNING: Taking this course will make you feel sorry for everyone else dogs, their poor quality relationships, lack of understanding and untapped potential* (welcome to my world - don't say I didn't warn you!).


Beginning with a Masterclass on how your dog learns, we will then guide you through 12 impressive tricks with troubleshooting every step of the way. You'll learn how to teach: My Dog Can Read, Fetch Your Lead, Sit Pretty – The safe way, Peekaboo, Chin Target, Paws Up, Spin & Twist, Wrap Around, Roll over, Crawl, Hoop Jump, Hand Touch, + 6x Base behaviours to supercharge your success!


"Halfway through your first lesson - it's brilliant! You explained the principles of clicker training very clearly - always been a bit of a mystery to me before!" - Stephen AustinSearch and Rescue dog handler team.


Lost Dog Protocol

One in ten dogs go missing in their lifetime. When your dog goes missing, time is of the essence, and it is terrifying. The way people react under pressure is very often VERY counterproductive and can actually drive your dog further away from you. When lost, your dog will behave differently, and knowing how they are thinking is the key to bringing them home.

Learn where to focus your efforts, how to avoid the common mistakes (that can be deadly) and know the dog you are looking for and which category it falls into. Learn to assess the 'separation circumstances' risk factors to make the best informed decisions and discover how to use the environment to your advantage. Most importantly of all - understand The Survival Mode that has been activated inside your lost dog. Learn how to set up bases, create a search area, and choose the right catching protocol. Grab my handy 'to-do' list to keep you on track

The Herding Game

When you bring a working breed into your home, even if you give them a FANTASTIC life - sometimes your mind wanders to who they might have become if they got to work for a living. Might they be happier, more fulfilled, doing what they were born to do? Would they be good at it? Could you teach them yourself - how on earth could you even get started with no sheep! Even if you had sheep - where on earth do you begin?!


Fulfill your dog at their most intrinsic level and deepen your relationship into a working partnership whilst creating new impressive specialist behaviours.


Years of behavioural knowledge, training skills, working farm hand wisdom and are condensed into 10 efficient lessons equipping you with everything you need to teach your dog to heard with cheap equipment you can buy on amazon (and absolutely no sheep!).

Frequently Asked Questions


Can I get a refund if I'm unhappy with my purchase?

We don't offer refund as you get immediate access to everything much of which are downloadable assets so we don't offer any refunds. Plus - we know how much value is in here for you!


Is there any 121 coaching or LIVE classes included?

No, this bundle does not come with any 121 coaching or group support; it is home study only. You can book coaching calls with Epic